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Volumn 26, Issue 5, 2014, Pages 706-726

The evolution of marketing research

Author keywords

Hospitality; Marketing; Qualitative research; Quantitative research; Research; Service

Indexed keywords


EID: 84915810762     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/IJCHM-11-2013-0515     Document Type: Article
Times cited : (41)

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