Marketing scholarship 2.0

Journal of Marketing

Volumn 75, Issue 4, 2011, Pages 225-234

  Lutz, Richard J ^a  

^a UNIVERSITY OF FLORIDA   (United States)

Author keywords

Academics; Open source; Practitioners; Scholarship; Web 2.0

Indexed keywords

EID: 79959351794     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.75.4.225     Document Type: Article

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