The relevance and acceptance of green wines in South Africa: some marketing insights

Journal of Wine Research

Volumn 25, Issue 4, 2014, Pages 243-264

  Heyns, Edo ^a   Herbst, Frikkie ^a   Bruwer, Johan ^b  

^a STELLENBOSCH UNIVERSITY   (South Africa)

^b UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

biodynamic; certification; green marketing; organic; social responsibility; sustainability; wine marketing

Indexed keywords

EID: 84910108368     PISSN: 09571264     EISSN: 14699672     Source Type: Journal    
DOI: 10.1080/09571264.2014.961597     Document Type: Article

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