Influence of wine packaging on consumers' decision to purchase

Journal of Foodservice Business Research

Volumn 9, Issue 4, 2007, Pages 83-98

  Barber, Nelson ^a   Almanza, Barbara A ^b  

^a TEXAS TECH UNIVERSITY   (United States)

^b PURDUE UNIVERSITY   (United States)

Author keywords

Consumer knowledge and self confidence; Wine label design; Wine packaging

Indexed keywords

EID: 34247468015     PISSN: 15378020     EISSN: 15378039     Source Type: Journal    
DOI: 10.1300/J369v09n04_06     Document Type: Article

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