Measuring brand social responsibility: A new scale

Social Responsibility Journal

Volumn 8, Issue 4, 2012, Pages 484-494

  Dincer, Banu ^a   Dincer, Caner ^a  

^a GALATASARAY UNIVERSITY   (Turkey)

Author keywords

Brand image; Brand social responsibility; Brand social responsibility scale; Brands; Consumer behaviour; Corporate social responsibility

Indexed keywords

EID: 84867070333     PISSN: 17471117     EISSN: 1758857X     Source Type: Journal    
DOI: 10.1108/17471111211272075     Document Type: Article

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