Niche marketing and strategic capabilities: An exploratory study of specialised firms

Marketing Intelligence and Planning

Volumn 28, Issue 6, 2010, Pages 736-753

  Toften, Kjell ^a,b   Hammervoll, Trond ^b  

^a NOFIMA   (Norway)

^b UNIVERSITY OF TROMSØ   (Norway)

Author keywords

Niche marketing; Value chain

Indexed keywords

EID: 77956851244     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634501011078138     Document Type: Article

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