The effect of 'green' messages on brand purchase and brand rejection

Australasian Marketing Journal

Volumn 21, Issue 2, 2013, Pages 105-110

  Wheeler, Meagan ^a   Sharp, Anne ^a   Nenycz Thiel, Magda ^a  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

'Green' brands; Brand awareness; Brand rejection

Indexed keywords

EID: 84876309435     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ausmj.2013.02.007     Document Type: Article

References (52)

1. Alwitt L.F., Berger I.E. Understanding the link between environmental attitudes and consumer product usage: measuring the moderating role of attitude strength. Advances in Consumer Research 1993, 20:189-194.
2. Bearse, S., Capozucca, P., Favret, L., Lynch, B., 2009. Finding the green in today's shoppers: sustainability trends and new shopper insights. GMA/Deloitte Green Shopper Study, 1-28.
3. Bogomolova, S., Nenycz-Thiel, M., 2008. In: ICARSydney.
4. Bonini S., Oppenheim J. Cultivating the green consumer. Stanford Social Innovation Review 2008, 6(4):56-61.
5. Carrigan M., Attalla A. The myth of the ethical consumer - do ethics matter in purchase behaviour?. Journal of Consumer Marketing 2001, 18(7):560-577.
6. Casey Jr., E.J., 1992. A plan for environmental packaging. Green Strategies, 18-20.
7. Charter M., Peattie K., Ottman J., Polonsky M.J. Marketing and Sustainability 2002, Centre for Sustainability.
8. Charter M., Peattie K., Ottman J., Polonsky M.J. Marketing and Sustainability 2002, Victoria University, Cardiff.
9. Dahl R. Green Washing: Do you know what you're buying?. Environmental Health Perspectives 2010, 118(6):246-252.
10. D'Souza C. Ecolabel programmes: a stakeholder (consumer) perspective. Corporate Communications: An International Journal 2004, 9(3):179-188.
11. D'Souza C., Taghian M., Lamb P. An empirical study on the influence of environmental labels on consumers. International Journal 2006, 11(2):162-173.
12. de Boer J. Sustainability labelling schemes: the logic of their claims and their functions for stakeholders. Business Strategy and the Environment 2003, 12:254-264.
13. Ehrenberg A.S.C. Repeat Buying: Theory and Applications 1972, American Elsevier, New York.
14. Ehrenberg, A.S.C., Goodhardt, G., 2002. Double Jeopardy revisited. 26, Ehrenberg-Bass Institute for Marketing Science, Adelaide.
15. Ehrenberg A.S.C., Uncles M.D. Dirichlet-Type Markets: Parts 1 and 2 1995, South Bank Business School, London.
16. Ehrenberg A.S.C., Uncles M.D., Goodhardt G.G. Understanding brand performance measures: using Dirichlet benchmarks. Journal of Business Research 2004, 57(12):1307-1325.
17. Elkington, J., Hailes, J., 1989. The green consumer guide: from shampoo to champagne, high-street shopping, 342.
18. Gordon W. Brand Green: Mainstream or Forever Niche? 2002, Green Alliance.
19. Gupta, S., Ogden, A., 2006. The attitude-behavior gap in environmental consumerism. In: APUBEF Proceedings.
20. Gupta S., Ogden D. To buy or not to buy? A social dilemma perspective on green buying. Journal of Consumer Marketing 2009, 26:376-391.
21. Honkanen P., Verplanken B., Olsen S.O. Ethical values and motives driving organic food choice. Journal of Consumer Behaviour 2006, 5(5):420-430.
22. Jordan, A., Wurzel, R.K.W., Zito, A., Bruckner, L., 2004. Consumer responsibility-taking and ecolabelling schemes in Europe. Politics, Products, and Markets: Exploring Political Consumerism, Past and Present, 161-180.
23. Kollmuss A., Agyeman J. Mind the gap: why do people act environmentally and what are the barriers to pro-environmental behavior?. Environmental Education Research 2002, 8(3):239-260.
24. Leire C., Thidell A. Product-related environmental information to guide consumer purchases - a review and analysis of research on perceptions, understanding and use among Nordic consumers. Journal of Cleaner Production 2005, 13(10-11):1061-1070.
25. Mainieri T., Barnett E., Valdero T., Unipan J., Oskamp S. Green buying: the influence of environmental concern on consumer behavior. The Journal of Social Psychology 1997, 137:189-204.
26. McDonald, C., Ehrenberg, A.S.C., 2002. Personal buying is like 'family' shopping. 12, Ehrenberg-Bass Institute for Marketing Science, Adelaide.
27. Nenycz-Thiel M., Romaniuk J. The nature and incidence of private label rejection. Australasian Marketing Journal 2011, 19:93-99.
28. Peattie K. Golden goose or wild goose? The hunt for the green consumer. Business Strategy and The Environment 2001, 10(4):187-199.
29. Pickett-Baker J., Ozaki R. Pro-environmental products: marketing influence on consumer purchase decision. Journal of Consumer Marketing 2008, 25(5):281-293.
30. Roberts J., Nedungadi P. Studying consideration in the consumer decision process: progress and challenges. International Journal of Research in Marketing 1995, 12:3-7.
31. Roberts J.A. Green consumers in the 1990s: profile and implications for advertising. Journal of Business Research 1996, 36:3.
32. Romaniuk, J., (2003). Brand attributes - 'distribution outlets' in the mind. Journal of Marketing Communications, 9, June, 73-92.
33. Roozen, I., 1999. Unpublished dissertation, Marketing Department, University of Antwerp, Antwerp, Belgium.
34. Rossiter J.R., Winter F.L. Low involvement consumer behaviour: an operational model based on purchase pattern matching with repetitive or stochastic brand choice 1988, NSW Institute of Technology, Broadway, NSW.
35. Scheffer V.B. The shaping of environmentalism in America. Natural Resources Journal 1991, 32(Spring):419-421.
36. Schmidt H.-J. Carbon footprinting, labelling and life cycle assessment. International Journal of Life Cycle Assessment 2009, 14:6-9.
37. Sharp, A., Newstead, K., 2010. Green brand fatigue. ADMAP (April), 36-17.
38. Sharp B. How Brands Grow 2010, Oxford University Press, South Melbourne.
39. Shrum L.J., McCarty J.A., Lowrey T.M. Buyer characteristics of the green consumer and their implications for advertising strategy. Journal of Advertising 1995, 24(2):71-82.
40. Sorensen H. Inside the Mind of the Shopper 2009, Pearson Education Inc., Upper Saddle River, New Jersey.
41. Stern P.C. Information, incentives, and proenvironmental consumer behavior. Journal of Consumer Policy 1999, 22:461-478.
42. Tanner C., Wölfing Kast S. Promoting sustainable consumption: determinants of green purchases by swiss consumers. Psychology and Marketing 2003, 20(10):883-902.
43. Tews K., Busch P.E.R.O., Jörgens H. The diffusion of new environmental policy instruments1. European Journal of Political Research 2003, 42(4):569-600.
44. Truong, O., Romaniuk, J., Nenycz-Thiel, M., 2011. In: ANZMACPerth.
45. Vandermerwe S., Oliff M.D. Customers drive corporations green. Long Range Planning 1990, 23(6):10-16.
46. Vantomme, D., Geuens, M., de Houwer, J., de Pelsmacker, P., 2004. Implicit Attitudes Toward Green Consumer Behavior, 37.
47. Vermeir I., Verbeke W. Sustainable food consumption: exploring the consumer "attitude - behavioral intention" gap. Journal of Agricultural and Environmental Ethics 2006, 19(2):169-194.
48. Webster F.E.J. Determining the characteristics of the socially conscious consumer. Journal of Consumer Research 1975, 2:188-196.
49. Winchester M., Romaniuk J. Negative brand beliefs and brand usage. International Journal of Market Research 2008, 50(3):355-375.
50. Wong V., Turner W., Stoneman P. Marketing strategies and market prospects for environmentally-friendly consumer products. British Journal of Management 1996, 7(3):263-281.
51. Wright M., Klÿn B. Environmental attitude - behaviour correlations in 21 countries. Journal of Empirical Generalisations in Marketing Science 1998, 3:42-60.
52. Young W., Hwang K., McDonald S., Oates C.J. Sustainable consumption: green consumer behaviour when purchasing products. Sustainable Development 2010, 18(1):20-31.