Effective restaurant rating scale development and a mystery shopper evaluation approach

International Journal of Hospitality Management

Volumn 43, Issue , 2014, Pages 53-64

  Liu, Chih Hsing Sam ^a   Su, Ching Shu ^a   Gan, Bernard ^b   Chou, Sheng Fang ^a  

^a MING CHUAN UNIVERSITY   (Taiwan)

^b UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

Mystery shopper; Restaurant; Restaurant rating; Scale development; Service quality

Indexed keywords

EID: 84906763650     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2014.08.002     Document Type: Article

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