Virtual test-driving: The impact of simulated products on purchase intention

Journal of Retailing and Consumer Services

Volumn 21, Issue 5, 2014, Pages 877-887

  Papagiannidis, Savvas ^a   See To, Eric ^b,d   Bourlakis, Michael ^c  

^a NEWCASTLE UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

^b Department of Industrial and Systems Engineering ^*  (Hong Kong)

^c BRUNEL UNIVERSITY   (United Kingdom)

^d HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Engagement; Enjoyment; Product authenticity; Product simulation; Purchase intention; User experience

Indexed keywords

AUTOMOBILE INDUSTRY; MARKETING; PRODUCT DEVELOPMENT; QUANTITATIVE ANALYSIS; SIMULATION; TESTING METHOD;

EID: 84905989673     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2014.02.010     Document Type: Article

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