Virtual reality retailing on the web: Emerging consumer behavioural patterns

International Review of Retail, Distribution and Consumer Research

Volumn 19, Issue 5, 2009, Pages 469-482

  Vrechopoulos, Adam ^a   Apostolou, Konstantina ^a   Koutsiouris, Vasilios ^a  

^a ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

Author keywords

Consumer behavior; Store atmosphere; Virtual reality retailing

Indexed keywords

EID: 77951707640     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/09593960903445194     Document Type: Article

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