Innovation in retail process: From consumers' experience to immersive store design

Journal of Technology Management and Innovation

Volumn 7, Issue 3, 2012, Pages 194-206

  Pantano, Eleonora ^a   Laria, Giuseppe ^a  

^a UNIVERSITY OF CALABRIA   (Italy)

Author keywords

Consumer perception; Innovation; Retailing; Technology management; Virtual reality

Indexed keywords

EID: 84868118619     PISSN: None     EISSN: 07182724     Source Type: Journal    
DOI: None     Document Type: Article

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