Evidence for two facets of pride in consumption: Findings from luxury brands

Journal of Consumer Psychology

Volumn 24, Issue 4, 2014, Pages 455-471

  McFerran, Brent ^a   Aquino, Karl ^b   Tracy, Jessica L ^b  

^a SIMON FRASER UNIVERSITY   (Canada)

^b UNIVERSITY OF BRITISH COLUMBIA   (Canada)

Author keywords

Branding; Emotion; Luxury goods; Pride; Social cognition; Status

Indexed keywords

EID: 84905756082     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2014.03.004     Document Type: Article

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