Indulgence or self-control: A dual process model of the effect of incidental pride on indulgent choice

Journal of Consumer Research

Volumn 38, Issue 1, 2011, Pages 151-163

  Wilcox, Keith ^a   Kramer, Thomas ^b   Sen, Sankar ^c  

^a BABSON COLLEGE   (United States)

^b UNIVERSITY OF SOUTH CAROLINA   (United States)

^c CITY UNIVERSITY OF NEW YORK   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79956264459     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/657606     Document Type: Article

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