Indulgence as self-reward for prior shopping restraint: A justification-based mechanism

Journal of Consumer Psychology

Volumn 19, Issue 3, 2009, Pages 334-345

  Mukhopadhyay, Anirban ^a   Johar, Gita Venkataramani ^b  

^a UNIVERSITY OF MICHIGAN   (United States)

^b Columbia University ^*  (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 68349142934     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2009.02.016     Document Type: Article

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