Affective forecasting and self-control: Why anticipating pride wins over anticipating shame in a self-regulation context

Journal of Consumer Psychology

Volumn 19, Issue 3, 2009, Pages 537-545

  Patrick, Vanessa M ^a   Chun, HaeEun Helen ^b   Macinnis, Deborah J ^b  

^a UNIVERSITY OF HOUSTON   (United States)

^b UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 68349139719     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2009.05.006     Document Type: Article

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