Electronic word-of-mouth communities from the perspective of social network analysis

Technology Analysis and Strategic Management

Volumn 26, Issue 8, 2014, Pages 927-942

  Arenas Marquez F J ^a   Martinez Torres M R ^a   Toral, S L ^a  

^a UNIVERSITY OF SEVILLE   (Spain)

Author keywords

centrality; clustering coefficient; social network analysis; virtual communities; word of mouth

Indexed keywords

DECISION MAKING; INTERNET; NETWORK ANALYSIS; SOCIAL NETWORK; TOPOLOGY; VIRTUAL REALITY; WORLD WIDE WEB;

EID: 84905086932     PISSN: 09537325     EISSN: 14653990     Source Type: Journal    
DOI: 10.1080/09537325.2014.923565     Document Type: Article

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