Assessing the ripple effects of online opinion leaders with trust and distrust metrics

Expert Systems with Applications

Volumn 40, Issue 9, 2013, Pages 3500-3511

  Kim, Yong Seog ^a   Tran, Vinh Loc ^a  

^a UTAH STATE UNIVERSITY   (United States)

Author keywords

Jaccard coefficient; Knowledge score; Matching coefficient; Opinion leaders; Social network marketing; Web of distrust; Web of trust

Indexed keywords

JACCARD COEFFICIENTS; KNOWLEDGE SCORE; MATCHING COEFFICIENTS; OPINION LEADERS; SOCIAL NETWORKS; WEB OF DISTRUST; WEB OF TRUST;

COMMERCE; ESTIMATION; MANAGEMENT; MANAGERS;

SOCIAL NETWORKING (ONLINE);

EID: 84874653884     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2012.12.058     Document Type: Article

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