Identification of effective opinion leaders in the diffusion of technological innovation: A social network approach

Technological Forecasting and Social Change

Volumn 79, Issue 1, 2012, Pages 97-106

  Cho, Youngsang ^a   wang, Junseok ^b   Lee, Daeho ^b  

^a Inje University   (South Korea)

^b Seoul National University   (South Korea)

Author keywords

Diffusion of innovation; Opinion leader; Social network

Indexed keywords

INNOVATION; SOCIAL NETWORKING (ONLINE); TECHNOLOGICAL FORECASTING;

CUMULATIVE NUMBER; DIFFUSION OF INNOVATIONS; DIFFUSION PROCESS; DIFFUSION SPEED; FAST DIFFUSION; OPINION LEADERS; TECHNOLOGICAL INNOVATION; THRESHOLD MODEL;

BEHAVIORAL RESEARCH;

INNOVATION; SOCIAL NETWORK; TECHNOLOGICAL CHANGE; TECHNOLOGY DIFFUSION;

EID: 84860916236     PISSN: 00401625     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.techfore.2011.06.003     Document Type: Article

References (46)

1. A.E. Reppel, I. Szmigin, T. Gruber, The iPod phenomenon: identifying a market leader's secrets through qualitative marketing research, J. Product Brand Manage. 15 (4) (2006) 239-249.
2. K.K. Chan, S. Misra, Characteristics of the opinion leader: a new dimension, J. Advert. 19 (3) (1990) 53-60.
3. R.E. Goldsmith, T.S. De Witt, A. Meidan, The predictive validity of an opinion leadership scale, J. Mark. Theory Pract. 11 (1) (2003) 28-35.
4. B.B. Stern, S.J. Gould, The consumer as financial opinion leader, J. Retail. Bank. 10 (2) (1988) 43-52.
5. T.W. Valente, R.L. Davis, Accelerating the diffusion of innovations using opinion leaders, Ann. Am. Acad. Polit. Soc. Sci. 566 (1) (1999) 55-67.
6. T.W. Valente, P. Pumpuang, Identifying opinion leaders to promote behavior change, Health Educ. Behav. 34 (6) (2007) 881-896.
7. E.M. Rogers, Diffusion of Innovations, 5th ed. Free Press, New York, NY, 2003.
8. E.M. Rogers, D.G. Cartano, Methods of measuring opinion leadership, Public Opin. Q. 26 (3) (1962) 435-441.
9. H. Gatignon, T.S. Robertson, A. Meidan, A propositional inventory for new diffusion research, J. Consum. Res. 11 (4) (1985) 849-867.
10. D.F. Midgley, G.R. Dowling, Innovativeness: the concept and its measurement, J. Consum. Res. 4 (4) (1978) 229-242.
11. T.J. Robertson, J. Zielinski, S. Ward, Consumer Behavior, Scott, Foresman and Company, Glenview, IL, 1984.
12. S. Wasserman, K. Faust, Social Network Analysis: Methods and Applications, Cambridge University Press, New York, NY, 1994.
13. L.C. Freeman, Centrality in social networks: conceptual clarification, Soc. Netw. 1 (3) (1979) 215-239.
14. C. Kiss, M. Bichler, Identification of influencers - measuring influence in customer networks, Decis. Support. Syst. 46 (1) (2008) 233-253.
15. E. Muller, R. Peres, V. Mahajan, Innovation Diffusion and New Product Growth, Marketing Science Institute, Cambridge, MA, 2009.
16. S.C. Bhargava, A. Kumar, A. Mukherjee, A stochastic cellular automata model of innovation diffusion, Technol. Forecast. Soc. Change. 44 (1993) 87-97.
17. R. Guseo, M. Guidolin, Modelling a dynamic market potential: a class of automata networks for diffusion of innovations, Technol. Forecast. Soc. Change 76 (2009) 806-820.
18. J. von Neumann, Theory of Self-Reproducing Automata, in: A.W. Burks (Ed.), Lectures on the Theory and Organization of Complicated Automata, University of Illinois Press, Urbana, IL, 1966.
19. D.B. Kandel, Homophily, selection and socialization in adolescent friendships, Am. J. Sociol. 84 (2) (1978) 427-436.
20. H. Louch, Personal network integration: transitivity and homophily in strong-tie relations, Soc. Netw. 22 (1) (2000) 45-64.
21. M. McPherson, L. Smith-Lovin, J.M. Cook, Birds of a feather: homophily in social networks, Annu. Rev. Sociol. 27 (2001) 415-444.
22. W. Shrum, N.H. Cheek Jr., S.M. Hunter, Friendship in school: gender and racial homophily, Sociol. Educ. 61 (4) (1988) 227-239.
23. M. Granovetter, The strength of weak ties, Am. J. Sociol. 78 (6) (1973) 1360-1380.
24. J.J. Brown, P.H. Reingen, Social ties and word-of-mouth referral behavior, J. Consum. Res. 14 (3) (1973) 350-362.
25. L.C. Freeman, C.R. Thompson, Estimating Acquaintanceship Volume, in: M. Kochen (Ed.), The Small World, Ablex Publishing, Norwood, NJ, 1989.
26. V. Mahajan, R.A. Peterson, Models for Innovation Diffusion, Sage Publications, Thousand Oaks, CA, 1985.
27. M. Song, M.E. Parry, Information, promotion, and the adoption of innovative consumer durables, J. Prod. Innov. Manage. 26 (4) (2009) 441-454.
28. M. Granovetter, Threshold models of collective behavior, Am. J. Sociol. 83 (6) (1978) 1420-1443.
29. P.F. Bonacich, Communication networks and collective action, Soc. Netw. 9 (4) (1987) 389-396.
30. T.W. Valente, Network models of the diffusion of innovations, Hampton Press, Cresskill, NJ, 1995, pp. 31-48, Chapter 3.
31. H. Menzel, E. Katz, Social relations and innovation in the medical profession: the epidemiology of a new drug, Public Opin. Q. 19 (1955) 337-352.
32. M.H. Becker, Sociometric location and innovativeness: reformulation and extension of the diffusion model, Am. Sociol. Rev. 35 (1970) 267-282.
33. F. Cancian, The Innovator's Situation: Uppermiddle-Class Conservatism in Agricultural Communities, Stanford University Press, Stanford, CA, 1979.
34. D.J. Watts, Networks, dynamics, and the small-world phenomenon, Am. J. Sociol. 105 (1999) 493-527.
35. A. Hawley, Human Ecology, University of Chicago Press, Chicago, IL, 1986.
36. H. Choi, S. Kim, J. Lee, Role of network structure and network effects in diffusion of innovations, Ind. Mark. Manage. 39 (2010) 170-177.
37. G.A. Moore, Crossing the Chasm, Capstone Publishing Ltd, Oxford, 2002.
38. C. Beard, C. Easingwood, New product launch: marketing action and launch tactics for high-technology products, Ind. Mark. Manage. 25 (2) (1996) 87-103.
39. P. Kotler, Marketing Management: Analysis Planning and Control, 4th ed. Prentice Hall, Engelwood, NJ, 1980.
40. A. Meidan, Marketing strategies, organisation and performance control in insurance, J. Risk Insur. 49 (3) (1982) 388-404.
41. C. Shapiro, H.R. Varian, Information Rules, Harvard Business School Press, Boston, MA, 1999.
42. W.B. Arthur, Competing technologies, increasing returns, and lock-in by historical events, Econ. J. 99 (394) (1989) 116-131.
43. M. Sheridan, C. Moore, K. Nobbs, Fast fashion requires fast marketing: the role of category management in fast fashion positioning, J. Fashion Mark. Manage. 10 (3) (2006) 301-315.
44. S.L. Holak, Determinants of innovative durables adoption: an empirical study with implications for early product screening, J. Prod. Innov. Manage. 5 (1) (1988) 55-69.
45. S.L. Holak, D.R. Lehmann, Purchase intentions and the dimensions of innovation, J. Prod. Innov. Manage. 7 (1) (1990) 59-73.
46. J.T.C. Teng, V. Grover, W. Guttler, Information technology innovations: general diffusion patterns and its relationships to innovation characteristics, IEEE Trans. Eng. Manage. 49 (1) (2002) 13-27.