The influence of online word-of-mouth on long tail formation

Decision Support Systems

Volumn 56, Issue 1, 2013, Pages 474-481

  Gu, Bin ^b   Tang, Qian ^a   Whinston, Andrew B ^a  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b ARIZONA STATE UNIVERSITY   (United States)

Author keywords

Customer review; Information cascade; Long tail; Word of mouth (WOM)

Indexed keywords

CUSTOMER REVIEW; INFORMATION CASCADES; INFORMATION SEARCH; LONG TAIL; NICHE PRODUCTS; ON-LINE INFORMATION; SUPPLY SIDES; WORD-OF-MOUTH (WOM);

SALES;

CONSUMER BEHAVIOR;

EID: 84889088225     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.dss.2012.11.004     Document Type: Article

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