Green marketing messages and consumers' purchase intentions: Promoting personal versus environmental benefits

Journal of Marketing Communications

Volumn 20, Issue 4, 2014, Pages 231-250

  Grimmer, Martin ^a   Woolley, Meghann ^a  

^a UNIVERSITY OF TASMANIA   (Australia)

Author keywords

advertising effectiveness; consumer behaviour; green policy; marketing communications

Indexed keywords

EID: 84903727308     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527266.2012.684065     Document Type: Article

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