Ethical product premiums: Antecedents and extent of consumers' willingness to pay

International Review of Retail, Distribution and Consumer Research

Volumn 18, Issue 2, 2008, Pages 185-201

  McGoldrick, Peter J ^a   Freestone, Oliver M ^b  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

^b Deloitte Limited   (United Kingdom)

Author keywords

decisional balance scale; ethical consumption; ethical elasticity; ethical premiums; transtheoretical model; willingness to pay

Indexed keywords

EID: 78650994636     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/09593960701868431     Document Type: Article

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