Promoting services via the Internet: New opportunities and challenges

Journal of Services Marketing

Volumn 16, Issue 5, 2002, Pages 412-423

  Zinkhan, George M ^a  

^a UNIVERSITY OF GEORGIA   (United States)

Author keywords

Advertising; Electronic commerce; Internet; Promotion; Services marketing

Indexed keywords

EID: 84986116672     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040210436885     Document Type: Review

References (8)

1. Arnould, E., Price, L. and Zinkhan, G.M. (2002), Consumers, Irwin/McGraw-Hill, Chicago, IL.
2. Brohman, K., Watson, R.T. and Zinkhan, G.M. (2001), “Internet-based customer service systems: how to make them more successful”, Tenth Annual AMA Frontiers in Services Conference, Vol. 10, University of Maryland, October, p. 24.
3. Geissler, G.L. (1998), “The World Wide Web as an advertising medium: a study of communication effectiveness”, unpublished dissertation, University of Georgia, Athens, GA.
4. Granic, M. (2001), “Opportunities and challenges of interactive market research”, presentation at the Fourth Annual AMA School for Advanced Marketing Research, Futures, L.L.C., Athens, GA, November.
5. Higgins, G. (2000), “Strategic employment of an intranet”, unpublished working paper, University of Georgia, Athens, GA, November.
6. Sterne, J. (1995), World Wide Web Marketing: Integrating the Internet Into Your Marketing Strategy, John Wiley & Sons, New York, NY.
7. Watson, R.T., Berthon, P., Pitt, L. and Zinkhan, G.M. (2000), Electronic Commerce: The Strategic Perspective, Harcourt, Fort Worth, TX.
8. Zinkhan, G.M., Kwak, H., Morrison, M. and Peters, C. (2001), “Web-based chatting: consumer communications in cyberspace”, Journal of Consumer Psychology, Vol. 12, September.