Cost per second: The relative effectiveness of 15- and 30-second television advertisements

Journal of Advertising Research

Volumn 50, Issue 1, 2010, Pages 68-76

  Newstead, Kate ^a   Romaniuk, Jenni ^a  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

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EID: 80053009215     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849910091191     Document Type: Article

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