The residual impact of avoided television advertising

Journal of Advertising

Volumn 39, Issue 1, 2010, Pages 67-82

  Bellman, Steven ^a   Schweda, Anika ^a   Varan, Duane ^a  

^a MURDOCH UNIVERSITY   (Australia)

Author keywords

[No Author keywords available]

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EID: 77949865865     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367390105     Document Type: Article

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