Everyday advertising context: An ethnography of advertising response in the family living room

Journal of Consumer Research

Volumn 40, Issue 1, 2013, Pages 104-121

  Jayasinghe, Laknath ^a   Ritson, Mark ^a  

^a UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84877890950     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/668889     Document Type: Article

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