The effects of individualism-collectivism cultural orientation on eWOM information

International Journal of Information Management

Volumn 34, Issue 4, 2014, Pages 446-456

  Luo, Chuan ^a   Wu, Jing ^a   Shi, Yani ^b   Xu, Yun ^a  

^a SOUTHWESTERN UNIVERSITY OF FINANCE AND ECONOMICS   (China)

^b CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Elaboration likelihood model; Espoused culture; Information credibility

Indexed keywords

COMPUTER NETWORKS;

CULTURAL DIFFERENCE; CULTURAL ORIENTATION; ELABORATION LIKELIHOOD MODELS; ELECTRONIC WORD OF MOUTHS (EWOM); INDIVIDUALISM COLLECTIVISMS; INFORMATION CREDIBILITIES;

INFORMATION MANAGEMENT;

EID: 84899836069     PISSN: 02684012     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijinfomgt.2014.04.001     Document Type: Article

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