A mixed methods approach to electronic word-of-mouth in the open-market context

International Journal of Information Management

Volumn 33, Issue 4, 2013, Pages 687-696

  Lee, So Hyun ^a   Noh, Seung Eui ^b   Kim, Hee Woong ^a  

^a Yonsei University   (South Korea)

^b ACCENTURE   (United States)

Author keywords

Electronic word of mouth; Information sharing desire Open market reward; Mixed methods Open market; Self presentation desire

Indexed keywords

INFORMATION ANALYSIS; INFORMATION DISSEMINATION;

ELECTRONIC WORD OF MOUTHS; ELECTRONIC WORD OF MOUTHS (EWOM); INFORMATION SHARING; OPEN MARKET; QUANTITATIVE RESEARCH METHODS; QUANTITATIVE STUDY; SELF PRESENTATIONS; SEQUENTIAL COMBINATION;

COMMERCE;

EID: 84878527204     PISSN: 02684012     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijinfomgt.2013.03.002     Document Type: Article

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