Should i trust him? the effects of reviewer profile characteristics on eWOM credibility

Computers in Human Behavior

Volumn 33, Issue , 2014, Pages 136-144

  Xu, Qian ^a  

^a ELON UNIVERSITY   (United States)

Author keywords

Affective trust; Bandwagon perception; Cognitive trust; Credibility; Profile characteristics; Social presence

Indexed keywords

EID: 84893936289     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2014.01.027     Document Type: Article

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