The Impact of Relation-Specific Investments on Channel Performance: Focusing on Mediators

Journal of Marketing Channels

Volumn 21, Issue 2, 2014, Pages 87-99

  Wang, Guocai ^a   Zheng, Yi ^a   Li, Ran ^a  

^a NANJING UNIVERSITY   (China)

Author keywords

China; formal contract; knowledge based RSI; property based RSI; relational trust; relationship communication

Indexed keywords

EID: 84897852162     PISSN: 1046669X     EISSN: 15407039     Source Type: Journal    
DOI: 10.1080/1046669X.2013.874304     Document Type: Article

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