Collaborative buyer-supplier relationships and downstream information in marketing channels

Industrial Marketing Management

Volumn 39, Issue 2, 2010, Pages 221-228

  Pimentel Claro, Danny ^a   Oliveira Claro, Priscila B ^a  

^a INSPER INSTITUTE OF EDUCATION AND RESEARCH   (Brazil)

Author keywords

Collaborative relationship; Information sources; Marketing channels

Indexed keywords

EID: 75949086015     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2009.03.009     Document Type: Article

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