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Zhao, Xinshu, John G. Lynch, and Qimei Chen (2010), "Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis," Journal of Consumer Research, 37 (2), 197-206.
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(2010)
Journal of Consumer Research
, vol.37
, Issue.2
, pp. 197-206
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Zhao, X.1
Lynch, J.G.2
Chen, Q.3
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