When does recognition increase charitable behavior? Toward a moral identity-based model

Journal of Marketing

Volumn 77, Issue 3, 2013, Pages 121-134

  Winterich, Karen Page ^a   Mittal, Vikas ^b   Aquino, Karl ^c  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b RICE UNIVERSITY   (United States)

^c UNIVERSITY OF BRITISH COLUMBIA   (Canada)

Author keywords

Charitable behavior; Moral identity; Recognition; Social reinforcement; Symbolization

Indexed keywords

EID: 84877309546     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1509/jm.11.0477     Document Type: Article

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