Sport publicity: Commitment's moderation of message effects

Journal of Business Research

Volumn 59, Issue 5, 2006, Pages 613-621

  Funk, Daniel C ^a   Pritchard, Mark P ^b  

^a GRIFFITH UNIVERSITY   (Australia)

^b ARIZONA STATE UNIVERSITY   (United States)

Author keywords

Attitude; Commitment; Information processing; Publicity; Sport

Indexed keywords

EID: 33645091623     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2005.10.010     Document Type: Article

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