The co-creative practice of forming a value proposition

Journal of Marketing Management

Volumn 28, Issue 13-14, 2012, Pages 1553-1570

  Kowalkowski, Christian ^a   Persson Ridell, Oscar ^b   Röndell, Jimmie G ^b   Sörhammar, David ^b  

^a HANKEN SCHOOL OF ECONOMICS   (Finland)

^b UPPSALA UNIVERSITY   (Sweden)

Author keywords

co creative paradigm; co creative practice; practice theory; reciprocal knowledge exchange; Service Dominant Logic; value proposition

Indexed keywords

EID: 84870862863     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2012.736875     Document Type: Article

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