Generic strategies after two decades: A reconceptualization of competitive strategy

Management Decision

Volumn 44, Issue 8, 2006, Pages 1139-1154

  Parnell, John A ^a  

^a UNIVERSITY OF NORTH CAROLINA AT PEMBROKE   (United States)

Author keywords

Business performance; Competitive strategy; Strategic groups

Indexed keywords

EID: 33747848674     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251740610690667     Document Type: Article

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