Identifying competitive customer value propositions in retailing

Managing Service Quality

Volumn 17, Issue 6, 2007, Pages 621-634

  Rintamäki, Timo ^a   Kuusela, Hannu ^a   Mitronen, Lasse ^b  

^a TAMPERE UNIVERSITY OF TECHNOLOGY   (Finland)

^b Kesko Corporation   (Finland)

Author keywords

Competitive advantage; Customers; Product positioning; Retailing

Indexed keywords

EID: 49949098377     PISSN: 09604529     EISSN: None     Source Type: Journal    
DOI: 10.1108/09604520710834975     Document Type: Article

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