Marketing performance assessment systems and the business context

European Journal of Marketing

Volumn 47, Issue 5, 2013, Pages 715-737

  Frösén, Johanna ^a   Tikkanen, Henrikki ^a   Jaakkola, Matti ^a   Vassinen, Antti ^a  

^a HELSINKI SCHOOL OF ECONOMICS   (Finland)

Author keywords

Contextuality; Finland; Marketing data processing; Marketing metrics; Marketing performance assessment systems; Multivariate analysis; Taxonomy

Indexed keywords

EID: 84878887581     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561311306688     Document Type: Article

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