Marketing accountability and marketing's stature: An examination of senior executive perspectives

Australasian Marketing Journal

Volumn 18, Issue 3, 2010, Pages 113-119

  O'Sullivan, Don ^a   Butler, Patrick ^a  

^a UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

Marketing accountability; Marketing metrics

Indexed keywords

EID: 77955919248     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ausmj.2010.05.002     Document Type: Article

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