Audience response to brand journalism: The effect of frame, source, and involvement

Journalism and Mass Communication Quarterly

Volumn 90, Issue 4, 2013, Pages 673-690

  Cole II, James T ^a   Greer, Jennifer D ^b  

^a Red Barn Media Group Advanced Content   (United States)

^b UNIVERSITY OF ALABAMA   (United States)

Author keywords

Advertising; Communication effects; Communication theory; Framing; Magazines

Indexed keywords

ADVERTISING; COMMUNICATION; PUBLISHING; THEORETICAL STUDY;

EID: 84896759943     PISSN: 10776990     EISSN: 2161430X     Source Type: Journal    
DOI: 10.1177/1077699013503160     Document Type: Review

References (76)

1. Stefanie Bothelo, "Report: Custom Content Market Spend Up to $40.2 Billion," FolioMag. com, March 22, 2012, http://www.foliomag. com/2012/report-custom-content-market-spend- 40-2-billion (accessed March 23, 2012).
2. Bothelo, "Report: Custom Content Market Spend Up to $40.2 Billion."
3. Lynda Dyson, "Customer Magazines: The Rise of 'Glossies' as Brand Extensions," Journalism Studies 8 (4, 2007): 634-41.
4. Robin Young, Super Bowl's Pre-Pre-Game Show Brought to You by Rent-A-Center (audio podcast), February 4, 2010, http://hereandnow.wbur.org/ 2011/02/04/super-bowl-ads (accessed June 13, 2012).
5. Eva A. Van Reijmersdal, Peter C. Neijens, and Edith G. Smit, "Customer Magazines: Effects of Commerciality on Readers' Reactions," Journal of Current Issues & Research in Advertising 32 (1, 2010): 59-67.
6. Van Reijmersdal, Neijens, and Smit, "Customer Magazines: Effects of Commerciality."
7. Erving Goffman, Frame Analysis: An Essay on the Organization of Experience (New York: Harper & Row, 1974).
8. David Tewksbury and Dietram A. Scheufele, "News Framing Theory and Research," in Media Effects: Advances in Theory and Research, ed. Jennings Bryant and Mary B. Oliver (New York: Routledge, 2009), 17-33.
9. Dietram A. Scheufele, "Framing Theory," in The International Encyclopedia of Communication, ed. Wolfgang Donsbach (Malden, MA: Blackwell Publishing, 2008), 1862-68.
10. Tewksbury and Scheufele, "News Framing Theory and Research."
11. Robert M. Entman, "Framing: Toward Clarification of a Fractured Paradigm," Journal of Communication 44 (4, 1993): 51-58.
12. Dyson, "Customer Magazines: The Rise of 'Glossies.'"
13. Marian Friestad and Peter Wright, "Persuasion Knowledge: Lay People's and Researchers' Beliefs about the Psychology of Advertising," Journal of Consumer Research 22 (1, 1995): 62-74.
14. Denis Wu and Ben Wasike, "Perceived Credibility of Dietary Supplement Advertisements: A Comparison between Medium and Format" (paper presented at the meeting of the International Communication Association, Chicago, IL, 2006).
15. Chanthika Pornpitakpan, "The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence," Journal of Applied Social Psychology 34 (2, 2004): 243-81.
16. Glen T. Cameron and Patricia A. Curtin, "Tracing Sources of Information Pollution: A Survey and Experimental Test of Print Media's Labeling Policy for Feature Advertising," Journalism & Mass Communication Quarterly 72 (1, 1995): 178-89.
17. Glen T. Cameron," Does Publicity Outperform Advertising: An Experimental Test of the Third Party Endorsement," Journal of Public Relations Research 6 (3, 1994): 185-207.
18. Dyson, "Customer Magazines: The Rise of 'Glossies,'" 635.
19. Adam Arvidsson, "Brands: A Critical Perspective," Journal of Consumer Culture 5 (2, 2005): 235-58.
20. Andrew A. Mitchell and Jerry C. Olson, "Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?" Journal of Marketing Research 18 (3, 1981): 318-32.
21. Vanessa Voltolina, "How Content Impacts Lead Gen," FolioMag.com, September 23, 2009, http://www.foliomag.com/2009/how-content- impacts-lead-gen (accessed February 26, 2012).
22. Alex Wang, "Integrating and Comparing Others' Opinions: The Effects of Third-Party Endorsements on Online Purchasing," Journal of Website Promotion 1 (1, 2005): 105-29.
23. Wang, "Integrating and Comparing Others' Opinions," 125.
24. James C. McCroskey and Jason J. Teven, "Goodwill: A Reexamination of the Construct and Its Measurement," Communication Monographs 66 (1, 1999): 90-103.
25. Carl I. Hovland, Irving L. Janis, and Harold H. Kelley, Communication and Persuasion (New Haven, CT: Yale University Press, 1953), 10.
26. Hovland, Janis, and Kelley, Communication and Persuasion.
27. Hovland, Janis, and Kelley, Communication and Persuasion;
28. Arthur Lupia, "Who Can Persuade Whom? Implications from the Nexus of Psychology and Rational Choice Theory," in Thinking about Political Psychology, ed. James H. Kuklinski (Cambridge, UK: Cambridge University Press, 2002), 51-88.
29. Dulcie L. Straughan, Glen L. Bleske, and Xinshu Zhao, "Modeling Format and Source Effects of an Advocacy Message," Journalism & Mass Communication Quarterly 73 (1, 1996): 135-46.
30. McCroskey and Teven, "Goodwill: A Reexamination of the Construct and Its Measurement," 91.
31. Michael Salwen, "The Influence of Source Intent: Credibility of a News Media Health Story," World Communication 21 (2, 1992): 63-68.
32. Thanomwong Poorisat, Benjamin Detenber, Vani Viswanathan, and Helen Nofrina, "Perceptions of Credibility: A Comparison of User-Generated and Expert-Generated Websites" (paper presented at the meeting of the International Communication Association, Chicago, IL, May 2009).
33. Elizabeth J. Wilson and Daniel L. Sherrell, "Source Effects in Communication and Persuasion Research: A Meta-Analysis of Effect Size," Journal of the Academy of Marketing Science 21 (2, 1993): 101-12.
34. James N. Druckman, "On the Limits of Framing Effects," The Journal of Politics 63 (4, 2001): 1041-66.
35. Druckman, "On the Limits of Framing Effects," 1045.
36. Van Reijmersdal, Neijens, and Smit, "Customer Magazines: Effects of Commerciality."
37. Van Reijmersdal, Neijens, and Smit, "Customer Magazines: Effects of Commerciality."
38. Amitav Chakravarti and Chris Janiszewski, "The Influence of Macro-Level Motives on Consideration Set Composition in Novel Purchase Situations," Journal of Consumer Research 30 (2, 2003): 244-58.
39. Beverly A. Browne and Dennis O. Kaldenberg, "Conceptualizing Self-Monitoring: Links to Materialism and Product Involvement," Journal of Consumer Marketing 14 (1, 1997): 31-44.
40. Mark E. Havitz and Dennis R. Howard, "How Enduring Is Enduring Involvement? A Seasonal Examination of Three Recreational Activities," Journal of Consumer Psychology 4 (3, 1995): 255-76.
41. Do-Hyung Park and Jumin Lee, "eWom Overload and Its Effect on Consumer Behavioral Intention Depending on Consumer Involvement," Electronic Commerce Research and Applications 7 (4, 2008): 386-98.
42. Du-Hyung Park, Jumin Lee, and Ingoo Han, "The Effect of Online Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement," International Journal of Electronic Commerce 11 (4, 2007): 125-48.
43. John Deighton, "The Interaction of Advertising and Evidence," Journal of Consumer Research 11 (3, 1984): 763-70.
44. Alex Wang, "The Effects of Expert and Consumer Endorsements on Audience Response," Journal of Advertising Research 45 (4, 2005): 402-12.
45. Van Reijmersdal, Neijens, and Smit, "Customer Magazines: Effects of Commerciality," 63.
46. Van Reijmersdal, Neijens, and Smit, "Customer Magazines: Effects of Commerciality."
47. Dyson, "Customer Magazines: The Rise of 'Glossies.'"
48. Judith L. Zaichkowski, "The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising," Journal of Advertising 23 (4, 1994): 59-70.
49. Andrew J. Flanagin and Miriam J. Metzger, "Perceptions of Internet Information Credibility," Journalism & Mass Communication Quarterly 77 (3, 2000): 515-40.
50. Nancy Spears and Surendra N. Singh, "Measuring Attitude toward the Brand and Purchase Intentions," Journal of Current Issues & Research in Advertising 26 (2, 2004): 53-66.
51. Spears and Singh, "Measuring Attitude toward the Brand."
52. Voltolina, "How Content Impacts Lead Gen."
53. Spears and Singh, "Measuring Attitude toward the Brand."
54. Dyson, "Customer Magazines: The Rise of 'Glossies'";
55. Young, Super Bowl's Pre-Pre- Game Show.
56. Pornpitakpan, "The Persuasiveness of Source Credibility";
57. Wu and Wasike, "Perceived Credibility of Dietary Supplement Advertisements: A Comparison between Medium and Format."
58. Van Reijmersdal, Neijens, and Smit, "Customer Magazines: Effects of Commerciality."
59. Kirk Cheyfitz, "Everyone's a Storyteller. Not," Storyworldwide.com, June 6, 2011, http://www.storyworldwide.com/our-view/ everyones-a-storyteller-not (accessed March 27, 2013).
60. Mitch Joel, "Will a Brand's Next Big Move Be a Journalism Department?" Twistimage. com, May 14, 2011, http://www.twistimage.com/blog/ archives/will-a-brands-next-bigmove- be-a-journalism-department (accessed March 27, 2013).
61. Straughan, Bleske, and Zhao, "Modeling Format and Source Effects."
62. McCroskey and Teven, "Goodwill: A Reexamination of the Construct and Its Measurement."
63. Van Reijmersdal, Neijens, and Smit, "Customer Magazines: Effects of Commerciality."
64. McCroskey and Teven, "Goodwill: A Reexamination of the Construct and Its Measurement," 91.
65. Wilson and Sherrell, "Source Effects in Communication and Persuasion Research."
66. Hovland, Janis, and Kelley, Communication and Persuasion.
67. Van Reijmersdal, Neijens, and Smit, "Customer Magazines: Effects of Commerciality."
68. Eva A. Van Reijmersdal, "Brand Placement Prominence: Good for Memory! Bad for Attitudes?" Journal of Advertising Research 49 (2, 2009): 151-53.
69. Richard E. Petty, John T. Caccioppo, and David Schumann, "Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research 10 (2, 1983): 135-46.
70. Park and Lee, "eWom Overload and Its Effect on Consumer Behavioral Intention Depending on Consumer Involvement";
71. Park, Lee, and Han, "The Effect of Online Consumer Reviews on Consumer Purchasing Intention."
72. Arvidsson, "Brands: A Critical Perspective."
73. Poorisat et al., "Perceptions of Credibility."
74. Hyeonjin Soh, "Measuring Trust in Advertising," Journal of Advertising 38 (2, 2009): 83-103.
75. Matthias Kohring and Jorg Matthes, "Trust in News Media," Communication Research 34 (2, 2007): 231-52.
76. Wu and Wasike, "Perceived Credibility of Dietary Supplement Advertisements: A Comparison between Medium and Format."