Customer magazines: Effects of commerciality on readers’ reactions

Journal of Current Issues and Research in Advertising

Volumn 32, Issue 1, 2010, Pages 59-67

  Van Reijmersdal, Eva A ^a   Neijens, Peter C ^a,b   Smit, Edith G ^a  

^a UNIVERSITY OF AMSTERDAM   (Netherlands)

^b European Advertising Academy   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84857090262     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2010.10505275     Document Type: Article

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