Customer magazines: The rise of “glossies” as brand extensions

Journalism Studies

Volumn 8, Issue 4, 2007, Pages 634-641

  Dyson, Lynda ^a  

^a member of the Photography and the Archive Research Centre   (United Kingdom)

Author keywords

Brand management; Cultural resources; Editorial purity; Mass customisation; Objectivity

Indexed keywords

EID: 85011716126     PISSN: 1461670X     EISSN: 14699699     Source Type: Journal    
DOI: 10.1080/14616700701412159     Document Type: Article

References (5)

1. Arvidsson, Adam. 2005. “Brands:a critical perspective”. Journal of Consumer Culture, 5:235–58.
2. Association of Publishing Agencies (2005) Customer Publishing Report 2005, London:Association of Publishing Agencies.
3. Lury, Celia. 2004. Brands:the logos of the global economy, London:Routledge.
4. Mccracken, Ellen. 1993. Decoding Women's Magazines:from Mademoiselle to Ms, London:Macmillan.
5. Webster, Frank. 2002. Theories of the Information Society, London:Routledge.