Integrating and comparing others’ opinions: The effects of third-party endorsements on online purchasing

Journal of Website Promotion

Volumn 1, Issue 1, 2005, Pages 105-129

  Wang, Alex ^a  

^a UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

Customer testimonial; Internet; News clip; Online shopping; Perceived risk; Purchase intention; Third party endorsement; Trust; Web decision makers (wdms)

Indexed keywords

EID: 85008837347     PISSN: 15533611     EISSN: 1553362X     Source Type: Journal    
DOI: 10.1300/J238v01n01_09     Document Type: Article

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