The Value of Region of Origin, Producer and Protected Designation of Origin Label for Visitors and Locals: The Case of Fontina Cheese in Italy

International Journal of Tourism Research

Volumn 18, Issue 3, 2016, Pages 236-250

  Marcoz, Elena Maria ^a   Melewar, T C ^b   Dennis, Charles ^c  

^a UNIVERSITÀ CATTOLICA DEL SACRO CUORE   (Italy)

^b MIDDLESEX UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

^c UNIVERSITY OF LINCOLN   (United Kingdom)

Author keywords

Destination branding; Food origin; PDO certification; Tourism; Typical food marketing

Indexed keywords

CERTIFICATION; TOURISM DEVELOPMENT; TOURISM MARKET; TOURIST BEHAVIOR; TOURIST DESTINATION;

ITALY;

EID: 84895418654     PISSN: 10992340     EISSN: 15221970     Source Type: Journal    
DOI: 10.1002/jtr.2000     Document Type: Article

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