Japanese consumers' use of extrinsic and intrinsic cues to mitigate risky food choices

International Journal of Consumer Studies

Volumn 32, Issue 1, 2008, Pages 49-58

  Kim, Renee ^a  

^a Hanyang University   (South Korea)

Author keywords

conjoint analysis; Consumer behaviour; food safety; intrinsic and extrinsic cues; Japan; risk management

Indexed keywords

EID: 77956186817     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/j.1470-6431.2007.00636.x     Document Type: Article

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