Is the future static or dynamic? The role of culture on escalation of commitment in new product development

Industrial Marketing Management

Volumn 43, Issue 1, 2014, Pages 155-163

  Liang, Beichen ^a   Kale, Sudhir H ^b   Cherian, Joseph ^c  

^a EAST TENNESSEE STATE UNIVERSITY   (United States)

^b BOND UNIVERSITY   (Australia)

^c SAINT XAVIER UNIVERSITY   (United States)

Author keywords

ANALYTIC holistic thinking; Culture; Escalation of commitment; New product development

Indexed keywords

EID: 84893872118     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2013.08.009     Document Type: Article

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