Motivating salespeople to sell new products: The relative influence of attitudes, subjective norms, and self-efficacy

Journal of Marketing

Volumn 74, Issue 6, 2010, Pages 61-76

  Fu, Frank Q ^a   Richards, Keith A ^b   Hughes, Douglas E ^c   Jones, Eli ^d  

^a UNIVERSITY OF MISSOURI ST LOUIS   (United States)

^b UNIVERSITY OF TENNESSEE AT CHATTANOOGA   (United States)

^c MICHIGAN STATE UNIVERSITY   (United States)

^d LOUISIANA STATE UNIVERSITY   (United States)

Author keywords

Managerial influence; Multilevel growth curve modeling; New product sales; Theory of planned behavior

Indexed keywords

EID: 78349292988     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.74.6.61     Document Type: Article

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