Determinant of intention to use search engine advertising: A conceptual model

International Journal of Enterprise Information Systems

Volumn 9, Issue 3, 2013, Pages 22-38

  Jafarazdeh, Hamed ^a   Aurum, Aybüke ^a   D'Amba, John ^a   Abedin, Babak ^b  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

^b MACQUARIE UNIVERSITY   (Australia)

Author keywords

Click Fraud; Direct Factors; Indirect Factors; Paid Search; SEA Adoption; Search Engine Advertising (SEA); Sponsored Search

Indexed keywords

CLICK FRAUD; DIRECT FACTORS; INDIRECT FACTORS; PAID SEARCH; SEA ADOPTION; SPONSORED SEARCHES;

CRIME; MARKETING; TOOLS;

SEARCH ENGINES;

EID: 84893437270     PISSN: 15481115     EISSN: 15481123     Source Type: Journal    
DOI: 10.4018/jeis.2013070102     Document Type: Article

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