Search engine marketing: Transforming search engines into hotel distribution channels

Cornell Hospitality Quarterly

Volumn 52, Issue 2, 2011, Pages 200-208

  Paraskevas, Alexandros ^a   Katsogridakis, Ioannis ^a   Law, Rob ^b   Buhalis, Dimitrios ^c  

^a OXFORD BROOKES UNIVERSITY   (United Kingdom)

^b THE HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

^c BOURNEMOUTH UNIVERSITY   (United Kingdom)

Author keywords

hotel marketing; marketing; optimization; search engine

Indexed keywords

EID: 79955121295     PISSN: 19389655     EISSN: None     Source Type: Journal    
DOI: 10.1177/1938965510395016     Document Type: Article

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