Advertising keyword suggestion based on concept hierarchy

WSDM'08 - Proceedings of the 2008 International Conference on Web Search and Data Mining

Volumn , Issue , 2008, Pages 251-260

  Chen, Yifan ^a   Xue, Gui Rong ^a   Yu, Yong ^a  

^a SHANGHAI JIAO TONG UNIVERSITY   (China)

Author keywords

Advertising; Concept hierarchy; Keyword suggestion

Indexed keywords

MARKETING; QUERY PROCESSING; SEMANTICS; STATISTICAL METHODS; WORLD WIDE WEB;

CONCEPT HIERARCHY; KEYWORD SUGGESTION; SEMANTIC INFORMATION; STATISTICAL INFORMATION;

SEARCH ENGINES;

EID: 42549154367     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1341531.1341564     Document Type: Conference Paper

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