Understanding the determinants of service channel preference in the early stages of adoption: A social cognitive perspective on online brokerage services

Decision Sciences

Volumn 39, Issue 4, 2008, Pages 821-857

  Looney, Clayton Arlen ^a   Akbulut, Asli Yagmur ^b   Poston, Robin S ^c  

^a UNIVERSITY OF MONTANA   (United States)

^b GRAND VALLEY STATE UNIVERSITY   (United States)

^c UNIVERSITY OF MEMPHIS   (United States)

Author keywords

Channel preference; Electronic commerce; Information credibility; Outcome expectations; Risk propensity; Self efficacy; Services; Social cognitive theory; Technology adoption

Indexed keywords

EID: 57649116277     PISSN: 00117315     EISSN: 15405915     Source Type: Journal    
DOI: 10.1111/j.1540-5915.2008.00215.x     Document Type: Article

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